In keeping with the programs at FC Barcelona, we wanted to mention a campaign they are currently supporting – the "Quit smoking with Barça" initiative. One of the agencies working with FCB on this project reached out to totalBarça and we are pleased to spread the word of this healthy campaign.
We were contacted by agency, Performics, which currently works with FC Barcelona on the Quit smoking with Barça campaign. They work on and support the development and promotion of the app known as iCoach. This quit smoking assistant app has two versions – a general version that was developed for the general population as well as a version that is branded by FCB.
In brief, the campaign focuses on helping people "feel better, look better, have more money and find new energy…FC Barcelona and the European Commission designed a free quit smoking program that will guide you step by step towards a smoke free life. Once you've beaten the cigarette, nothing will stop you to reach your goals."
We would like to thank James for reaching out to us and wish FC Barcelona, Performics, and culés all the best with this initiative.
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